Who we are

We're a team of coaches, mentors and advisors who've lived the startup life. As former founders, CEOs, and leaders, we understand the unique challenges of scaling a business.

Our combined experience spans various sectors and stages of growth, giving us a broad perspective on what it takes to succeed. We speak your language, understand your challenges, and know how to help you get from Point A to Point B (and all the way to Z).

Rachel

Principal (Scale-Up Specialist)

Former founder with 20+ years coaching experience. Author of ‘The Founder’s Survival Guide’. Global expert in founder and scale-up coaching.


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Rachel knows what keeps founders up at night. They call her their "founder whisperer" – a title earned from two decades of helping leaders build extraordinary companies.As co-founder of VC Talent Lab, she's made it her mission to put leadership development at the heart of the VC ecosystem.Her work spans fintech, consumer tech, security, healthcare, and SaaS.Before coaching founders, Rachel was one herself. By 25, she'd built five successful dance music enterprises with DJ Carl Cox. This firsthand experience shapes how she helps founders today.In 2022, she wrote "The Founder's Survival Guide" – a playbook for scaling leadership alongside rapid business growth.When she's not transforming founders into exceptional leaders, you'll find her between the Sussex countryside and London's Soho, where she lives with her teenage sweetheart.

Kevin

Principal (Late Stage Specialist)

Seasoned technology executive with extensive leadership experience. Helps late-stage founders become world class CEOs.

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Kevin transforms founders into multidimensional CEOs ready to scale.After a distinguished career at Hewlett-Packard during its prime, he found his true calling: developing intuitive leaders who can navigate complexity.He specialises in "conscious leadership" – helping executives discover their authentic style when stakes are highest.For 12 years, this deeply empathetic coach has worked with senior teams who need to see all dimensions of successful scaling, combining sharp insight with a relentless drive for results.

Carrie

Senior Associate (Scale-Up Specialist)

Combines 17+ years of coaching and HR leadership experience. Guides scale-ups through critical transformations. Pragmatic people operations specialist.

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Carrie specialises in transformation – whether you're scaling up or navigating major transition.

With 17 years of executive coaching experience and 25 years in HR leadership, she's helped companies from utilities to luxury cars navigate massive change.

She brings a pragmatic, performance-focused approach to leadership development. No jargon, no fluff – just solutions that work for your challenges.

Katy

Senior Associate (Early Stage Specialist)

Former COO working at board level with FTSE 100 clients. Helps founders drive high-performance from their direct reports and teams.

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After 16 years as a director of a communications agency working with FTSE100 clients, Katy knows high-stakes environments inside out.

She helps founders build teams where trust and healthy challenge coexist. You'll find her open-water swimming or skiing when she's not coaching – unless she's with her three daughters.

David

Senior Associate (Scale-Up Specialist) 

Former Coca-Cola leader turned founder. Scaled and sold his global consulting business. Helps founders address leadership, team and strategy challenges.

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David has walked in founders' shoes. After leading innovation at Coca-Cola, he co-founded Happen, grew it into a global consultancy, and sold it to Accenture.

Total value of launches under his belt? Over £1 billion.

He reimagines how leaders and organisations work. From his base in rural France, he splits his time between transforming businesses and practising hot yoga – though not simultaneously.

Ben

Senior Associate (Early-Stage Specialist)

Scaled his tech start-up from 3 to 130 employees and raised $70M. Now guides early-stage founders through the challenges he knows firsthand.

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Founders trust Ben for one reason: he's been there. He grew his Berlin neobank from three people and a dog to 130 employees, raising $70M along the way.

Now he helps early-stage founders navigate everything from burnout to boardrooms.

A digital nomad who speaks seven languages, Ben splits his time between Lisbon and London. He's not just a coach – he shares hard-won wisdom when you need it most.

Cat

Senior Associate (Scale-Up Specialist)

A lifetime work with founders, leaders and A-list actors. Degrees from Oxford and RADA. Specialist in co-founder coaching and working with diverse thinkers.

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Cat brings an Oxford physics degree and RADA theatre training to leadership development. She's coached startup founders to A-list actors, helping them perform under scrutiny.Her style resonates with diverse thinkers, especially when tackling uncomfortable challenges. Between London and the French Alps, she's raising three fierce daughters. And yes, she ran the Post Office in Antarctica.

Em

Associate Coach (All Stages)

Over 20 years empowering leaders and teams globally to thrive. Guides founders through transformative growth by integrating insights from psychology, organizational studies, and futures thinking.

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Em's gift is awakening possibility. She helps leaders envision expansive futures, then build the culture, capabilities, and connections to achieve them.

Her approach? Transdisciplinary and deeply human. Drawing from psychology, organizational studies, cognitive science, and futures thinking, she designs transformations that honor both ambition and wellbeing.

Her specialty is women's leadership. Having worked with hundreds of female founders and executives across continents, she creates the conditions for leaders to thrive—not just survive.

Originally from Toronto, she spent fifteen years in Beijing and has been based in Bali since 2020.

Currently pursuing a PhD in Transformative Studies, researching how individuals and organizations flourish amid uncertainty.

Her mission: shape a world where leaders thrive by focusing on how they show up—for themselves, others, and their ecosystems.

Volker

Associate Coach (All Stages)

Former CRO who helped scale companies across Europe. Blends coaching and psychotherapy to help founders grow without breaking.

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Volker knows the weight of lonely decisions. He's turned around failing units, built teams of 60+, and delivered multi-million pound results across Europe.Now he brings something different: executive acumen fused with therapeutic depth. As both an NLP Master Practitioner and qualified therapist, he addresses what most coaches miss – the emotions driving your decisions.His approach? Blunt but kind. He'll ask the questions that get to the truth, whether you're wrestling with scale, feeling fractured despite looking aligned, or questioning if success has to cost this much.After 25 years as a German expat in London and authoring a bestseller on work-life balance, he helps founders build companies that don't require sacrificing themselves. No theory, no platitudes – just hard-won wisdom from someone who's been in your shoes.

Christina

Associate Coach  (All Stages)

10 years with McKinsey and 7 as a leader in tech scale-up. Tri-lingual coach, angel investor, associate professor and co-founder specialist.

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Christina knows the rollercoaster firsthand. Six years at McKinsey's Organizational Practice, then seven years in leadership roles at European tech scale-ups – she's navigated the tensions founders face daily.Her superpower? Taking co-founders from conflict to clarity.

Whether it's unspoken tensions or full-blown disagreements, she creates the conversations that matter.

With certifications in ORSC, Co-Active Coaching, and team dynamics, she brings structure to chaos without losing the human element.As a business angel with Better Ventures and Associate Professor at IE Business School Madrid, she's deeply embedded in the ecosystem. She runs Founder Circles for portfolio companies and mentors startups, always focused on what actually moves teams forward.

Originally from Germany, raised between South Africa and Mexico, she now bridges the DACH and Iberian startup worlds from Madrid.

She coaches in English, German, and Spanish – bringing founders together across cultures and conflicts. Between transforming teams and teaching at IE, she's raising two young children with her husband.

Claire

Associate Coach (All Stages)

25+ years scale-up and 10+ years coaching experience.  Pragmatic, neuroscience- based specialist in entrepreneurial mindset.

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Claire brings boardroom insight to the coaching room.

As a Non-Executive Director with over a decade coaching senior leaders, she's guided everyone from pioneering startups to FTSE 100 giants through transformation.

What sets her apart? She integrates cutting-edge neuroscience and AI insights into practical tools. While others talk theory, she translates research into better decisions and sustainable growth. Her approach helps leaders adapt faster and achieve meaningful progress, not just quick wins.

From SMEs wrestling with scale to Fortune 500s navigating disruption, she equips teams with what actually works. Recently shortlisted for Best Business Coach at the 2024 Global Coach Awards, she's recognized as a thought leader who delivers results.

Her passion lies with pioneering founders—those pushing boundaries who need someone who understands both the boardroom dynamics and the frontline realities. She bridges that gap with tools that stick and insights that transform.

Darren

Associate Coach (All Stages)

Royal Engineer turned tech CEO. Built startups to acquisition, led turnarounds, and now helps founders scale themselves and their teams.

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Darren mastered leadership where it counts – under extreme pressure. From military operations to steering a startup through acquisition, he's navigated the challenges that keep founders awake.

His business wins speak volumes: tripled partner revenues as a board director, turned around a failing ISP, integrated it into Timico Technology Group. Multiple acquisitions.

Multiple transformations. Twenty-five years proving that military discipline and entrepreneurial agility aren't opposites – they're complementary.

Now he uses data-driven assessments to reveal what's really holding you back. Whether you're a first-time CEO building your leadership team or facing high-pressure stakeholder decisions, he's been there. His approach combines the precision of military planning with the flexibility startup life demands.

Based in the South of England, this MBA-qualified coach also gives back through Help for Heroes, coaching veterans through their own transitions. When complexity hits and you need someone who's actually walked this path, Darren delivers clarity.

Emily

Associate Coach (All Stages)

Guided multiple companies from start-up through IPO. Highly experienced founder, team and scale-up coach, people strategist and advisor.

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Emily has shaped high-performing teams across three continents. From large multinationals to seed-stage startups, she's spent 25 years proving that scaling doesn't mean sacrificing humanity.

Her specialty? Architecting bespoke team journeys through transition. When teams need to accelerate without fracturing, she creates the frameworks that make it possible.

Known for her adaptability, she reads the room and adjusts—whether coaching a solo founder or facilitating a team in crisis.

Beyond the coaching room, she's building ecosystems. As mentor, advisor, and speaker in top tech hubs globally, she connects founders to what they need next.

This Canadian transplant to the UK brings North American directness with global perspective.Her mission remains constant: develop leaders and teams the Human Way.

No corporate theater, no one-size-fits-all playbooks—just real transformation that honors both performance and people.

Kran

Associate Coach  (All Stages)

13 years transforming teams in-house and 7 working with venture-backed scale-ups. Helps founders unlock execution and performance.

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Kran's superpower is change. She's spent 13+ years building high-performing teams from the inside—from board advisory to hands-on coaching across startups and scale-ups.

Her approach? Ruthlessly pragmatic. She sharpens team practices, creates clear rhythms, and delivers the direct feedback founders actually need.

Whether it's gaming, consumer tech, or product-led companies, she designs solutions that fit your exact stage and context.

Her motto says it all: "What worked here will not work there." No recycled playbooks, no generic frameworks. She works hand in glove with leadership teams to transform how they operate, aligning everything from operating cadence to culture.

When she's not keeping clients accountable, you'll find her on the tennis court—reading patterns and opponents with the same laser focus she brings to coaching.

Performance oriented in work and play, she knows that winning requires both strategy and relentless execution.

Stefano

Associate Coach (All Stages)

From leading transformations at Meta & Amazon to coaching for London Business School. Bi-lingual coach who helps founders build high-performing organisations.

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Stefano has navigated ambiguity at the highest levels. Twenty-five years leading transformations across EMEA, USA, LATAM, MENA, and Asia – from American Express boardrooms to high-growth startups.He's built engaged teams through massive change at Meta, Amazon, Expedia, and Deloitte.

Now, with 2,000+ coaching hours, he brings that same precision to founders wrestling with scale. His approach? Measurable impact through tailored programs that actually move the needle.What sets him apart is his endurance mindset.

Three Ironman finishes, ten marathons – he brings the same systematic discipline to leadership development. Currently deepening his expertise with an MSc in Applied Positive Psychology, he helps executives build sustainable performance, not just short-term wins.

From his London Business School MBA to his British Triathlon coaching certification, everything connects: high performance requires both intensity and sustainability.

Whether you're transforming culture or scaling globally, Stefano delivers programs that stick.

Office

Elizabeth Dunne

Head of Creative & Brand

Victoria Jeyaratnam

Practice Manager for Rachel Turner

Saghi Zarbafi

Practice Manager for Kevin Greenleaves

That's us.

A team of founder whisperers, leadership developers, and scale-up experts. We're here to help you build a healthy, thriving business.